Innovation brews in Bistrotea’s TPOD | desire

DESIRE

+ Innovation brews in Bistrotea’s TPOD

In a bold move over the traditional tea bag, a new innovation, the TPOD (Tea Portion of Design) is set to revolutionise the tea industry.

Text by Stephanie Madison

Tea drinkers across the globe now have the choice of drinking tomorrow’s tea today thanks to a space age and environmentally friendly take on the standard tea bag courtesy of Bistrotea.

Director of Bistrotea’s exclusive distributors HY I.Q. International (HK) Limited, Anita Hari Harilela, says the award-winning TPOD was designed to simplify tea-drinking.

“Tea is a widely enjoyed beverage and yet the humble teabag is such a messy and fussy method to infuse tea,” Harilela says.

“The difference between the tea bag and the TPOD is that the absorbent tea bag not only filters out the flavour but many also contain substances such as glue. The benefit of using the TPOD is that (it) contains the flavours of the tea and does not have toxic glues.”

She says the TPOD is pure, safe, smart and uses and exact dosage for a single cup of tea. “There is no wastage, no messiness, no wringing and no need for a teaspoon; it is stylish, chic and innovative (and) the packaging is biodegradable and recyclable.”

With its commitment to environmental factors, Bistrotea’s products and processes give new meaning to the term 'green' tea as the company espouses the virtues and methodologies of sustainable agriculture, biodiversity and conservation and recyclable aluminium while aiming to reduce greenhouse gases.

Bistrotea is a 100 per cent organic, Sri Lankan tea that is offered in Black, Red and Green tea ranges that are all packaged at the point of origin for quality and freshness.

Harilela says the TPOD will ultimately replace the traditional tea bag and is more versatile. “Today's lifestyle is actively mobile – we carry our mobile phones, our laptops - we travel with our work and lives with us and now, we can pack our gourmet tea and take it with us anywhere.”

Bistrotea
bistrotea.com

bistrotea tpod tea

COMMENTS

Alison says:

11 Nov 09

This kind of eco-marketing makes me very angry. '...The packaging is biodegradable and recyclable,' which is to say that each tea sachet is individually double packaged (more waste). Plus the tea is inside the tiny recyclable part. Are we expecting people to rip open the sachet and empty out the wet tea before popping the clean teabag into the recycling? Not to mention the far greater embodied energy in the aluminium itself, and in the recycling process as opposed to putting your teabag in the compost. An oversized display box adds yet more packaging and decreases efficiency of transporting the product.
If you want to market a slick new design go ahead, but don't try to dress it up in insultingly deceptive ESD credentials.

beth says:

13 Nov 09

Allison, I could not agree more. I'll take less marketing/styling, and more product integrity, thanks. The 'humble' tea bag is successful for very good reasons - if it aint broke...

Jo Nichols says:

13 Nov 09

I agree that the normal teabag is already pretty environmental, but this product will sell like hotcakes (or teacakes). It's a seriously cool design! Oh, and that box looks like a wooden display box, as in reusable/collectable. Great work Bistrotea!

wind says:

19 Nov 09

i agree that it is not make sense to talk about the recyclable packaging with the tea leafs inside it and pressed.
i think they need a lot of development in this product, the concept is very good, but can't they find another final concept???
i do agree the old tea bag is evnironmental, but not lately n we try to reduce the parts and of course try to get the tea off as well.
and this brand wants a higher quality tea as it'll be sealed well, and difused well in hot water.
why not they try to make a package that still can be seal tightly yet has holes on it or pores, yet the leafes easily taken off the package after the usage, or maybe even encouraging the user to throw the tea leaves to their garden or public park, as it can vertilize the soil.
lotsa posibilities here..
come on.. develope it..
even i'm interested to think how to develope this idea..

Anita says:

22 Jun 10

the 'humble teabag' has tea dust, not real tea leaves. The bag is bleached. And glue is used to seal it together. So it is 'broke' and needs to be fixed. 100 years of drinking tea dust in a ]bleached bag is disgusting!