Wallpaper is enjoying a resurgence in popularity, but according to Porter’s Paints marketing manager Caroline Edwards, there is a gap in the market for wallpaper geared towards childrens' and teenagers' rooms.

She says Porter’s Paints have addressed this niche market by introducing “a new kind of wallpaper for kids” launched mid-2008 called the Little Porter's Collection.

First in the collection, ‘Stars’ was launched in June 2008. ‘Stars’ is suitable for young children and features soft stars in warm skies to transform any nursery or bedroom into an imaginative playground of bedtime stories and is available in four hues – dark blue, light blue, pink and pastel purple.

Following the success of ‘Stars’, ‘Camouflage’ wallpaper (pictured) has been introduced as the second in the Little Porter’s series and boasts various shades of camouflage patterned greys to appeal to older children from 10-14 years.

Porter’s has also recently expanded its Little Porter’s Collection with two new designs – ‘Candy Stripes’, exhibiting scoops of soft pinks and greens mixed with white – ideal for babies and toddlers, while its fourth creation, ‘Carnival Stripes’, is set to appeal to older children and was designed with rumpus rooms and teenager’s retreats in mind.

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