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Issue 62 - Living in the Environment Issue

Issue 62

Living in the Environment Issue

Issue 62 is the first issue of the year and always a great time to put our best foot forward. With Adam Goodrum, the loveliest man in design, as Guest Editor, we draw on his insights as a furniture designer, artist and educator to look at the makers shaping our design world. Sustainability has never been more important, and increasingly this is a consideration from the start with projects designed to address their immediate environment as well as the longevity of the planet. From the coldest winters to the most tropical of summers, addressing how we live in the environment is crucial to creating the perfect home.

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BMW Esetta concept
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BMW Esetta concept

More than 60 years after the first Isetta went into production BMW re-imagines the micro car for the contemporary context.


Nimble, cheap and electric, the Esetta addresses the needs of the modern, urban car user. 

Austrian car designer Tony Weichselbraun has kept the original Isetta’s iconic shape and forward opening door but replaced the gasoline engine with an electric one. Weichselbraun has conceptualised the car to exist in a ‘car sharing’ network where the battery pack can be charged via induction hubs at various pickup/drop-off stations throughout a city, eliminating concerns over it’s limited range.

Structurally the main difference is in the wider spread of the vehicle’s back wheels, improving it’s balance and giving it a more solid appearance. Aesthetically the use of the striking red highlights on black is a quirky complement to it’s otherwise playful, almost toylike countenance, but the signature contours (and badge) clearly stamp it as a BMW.

The Esetta is only in the concept phase for the moment, but it, or others like it, are certain to become increasingly popular as demand for compact, economical and environmentally friendly transport increases. 


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Issue 62 - Living in the Environment Issue

Issue 62

Living in the Environment Issue

Issue 62 is the first issue of the year and always a great time to put our best foot forward. With Adam Goodrum, the loveliest man in design, as Guest Editor, we draw on his insights as a furniture designer, artist and educator to look at the makers shaping our design world. Sustainability has never been more important, and increasingly this is a consideration from the start with projects designed to address their immediate environment as well as the longevity of the planet. From the coldest winters to the most tropical of summers, addressing how we live in the environment is crucial to creating the perfect home.

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