Skip To Main Content
Issue 62 - Living in the Environment Issue

Issue 62

Living in the Environment Issue

Issue 62 is the first issue of the year and always a great time to put our best foot forward. With Adam Goodrum, the loveliest man in design, as Guest Editor, we draw on his insights as a furniture designer, artist and educator to look at the makers shaping our design world. Sustainability has never been more important, and increasingly this is a consideration from the start with projects designed to address their immediate environment as well as the longevity of the planet. From the coldest winters to the most tropical of summers, addressing how we live in the environment is crucial to creating the perfect home.

Order Issue

A Product of

Retrosuperfuture: shades for today
DecorHabitusliving Editor

Retrosuperfuture: shades for today

From the nose of Kanye West to head of the Alison Mosshart Retrosuperfuture’s high-end shades blend the best of street couture with superior design, as Belinda Aucott reports.


Good things happen when Italian boys get together. And SUPER shades by Retrosuperfuture is another great example. This collaboration driven by instinct was the pet project of two magazine publishers looking for something more from the average pair of shades.

Since 2007 when the Beckerman brothers first started designing their collection Retrosuperfuture’s have graced the faces of the some of the world’s hottest celebrities, among them screen sirens Sienna Miller and Jessica Alba.

Founder Daniel Beckerman, who also publishes the Italian indie music mag PIG, says Retrosuperfuture started when he and his bro Simon noticed a gap in the market.

“All the companies that are in the market today are led by people who are interested in standard and established markets such as D&G, Armani, Gucci etc. But what about all the other street couture brands?” says Beckerman.

“Together with this we agreed that nobody was playing with eyewear or putting the fun in eyewear, not like the great expression you can see in the clothing business. All shades were black, tortoise shell, grey and maybe some white or red,  that was it… We were asking ourselves, ‘Where are the shades for me and my friends?’”

Since that light-bulb moment Super by Retrosuperfuture have launched hundreds of hip shade designs specialising in old school shapes with Italian manufacture, and superior ZEISS lenses.

Since that light-bulb moment Super by Retrosuperfuture have launched hundreds of hip shade designs specialising in old school shapes with Italian manufacture, and superior ZEISS lenses.

You can find them online and in some of the most influential stores such as Colette in Paris, Barneys in New York, 10 Corso Como in Milan, Bodega in Boston, Fred Segal in Los Angeles, Steven Alan, Paris Texas in Denmark and Caliroots in Sweden.

SUPER

Retrosuperfuture

Jamie Hince and Alison Mosshart

Kanye West, Jermey Scott and friend.


About the Author

Habitusliving Editor

Tags

belinda aucottretrosuperfuutresuper


Related Articles
Issue 62 - Living in the Environment Issue

Issue 62

Living in the Environment Issue

Issue 62 is the first issue of the year and always a great time to put our best foot forward. With Adam Goodrum, the loveliest man in design, as Guest Editor, we draw on his insights as a furniture designer, artist and educator to look at the makers shaping our design world. Sustainability has never been more important, and increasingly this is a consideration from the start with projects designed to address their immediate environment as well as the longevity of the planet. From the coldest winters to the most tropical of summers, addressing how we live in the environment is crucial to creating the perfect home.

Order Issue