RJ Living has been creating intuitive designer furniture since 2012. Thoughtful, timeless, and relaxed, their pieces capture the ethos of Australiana, fitting seamlessly into homes as beautifully formed compliments to the way we live our lives. Their newest campaign echoes this approach, exploring the philosophy that drives the brand and informs their pieces, collections, and the core of their family business.
“Designed to Inspire, Crafted to Endure” is a design philosophy campaign that explores RJ Living’s commitment to creating considered and meaningful pieces that stand the test of time. The images and vignettes create a visual narrative of making, capturing moments from the design process and interweaving them amongst each other. The layered visuals show the connectedness between the makers and their products, exploring the creative process behind the designs and their ongoing commitment to exceptional quality.
The campaign also explores RJ Living’s pillars of design and quality that inform the entire lifecycle of every one of their pieces. From a design standpoint, the pillars of “Emotional Connection”, “Australian Lifestyle”, “Enduring Aesthetics”, and “Forever Evolving” are the bibles by which they create, aligning to form the very soul of the brand.
When combined together, these pillars tell a story of collections that fit seamlessly into our lives, providing considered solutions that make us wonder how we ever went without them. Unexpected details in the pieces introduce an element of the bespoke, which balances against superior functionality to make enduring designs that stay with us even as our homes may change. The local, in-house design team ensures this approach is embedded in every piece, drawing on customer feedback and an inherent understanding of the Australian lifestyle to make creations that deeply resonate with their market.
“Satisfaction Guarantee”, “The Small Details”, “Aging with Grace”, and a “Collaborative Approach” are the pillars that underpin RJ Living’s commitment to quality, informing an approach to manufacturing that ensures each piece is built to last. As products designed to be used, the brand’s commitment to quality means every use feels as good as the first, whether it’s a sofa to sink into or a drawer to effortlessly slide open again and again.
Just as the creatives are informed by a close relationship to the end user, the makers closely collaborate with manufacturers, meaning material choices and craftsmanship is second to none. A standard one year warranty, along with a further extended warranty on some products, and a seven day change of mind period, speaks to the confidence behind every product, not just at the moment of purchase, but across for the many, many years to come.
With a promise to continue evolving and innovating, RJ Living is dedicated to providing beautiful, functional, and enduring pieces that transform spaces into homes. Their latest campaign is a testament to this, exploring their pillars of design and quality that produce beautiful home furniture that you’ll wonder how you ever did without.
RJ Living
rjliving.com.au
Photography by
Nathan Oakley
Lead Stylist
Jess Galtry
