Gone are the days of bulky, utilitarian home gym equipment starkly juxtaposed against carefully curated interiors. The arrival of Technogym’s immersive showroom at Pure Interiors Melbourne salon marks a highly anticipated paradigm shift for both the fitness and design industries.
Technogym brings an invigorating perspective to the world of fitness equipment. They’ve collaborated with design luminaries like Antonio Citterio, transforming gym appliances into elevated design objects. Pure Interiors, on the other hand, is one of Melbourne’s premier destinations for high-end design solutions, boasting over two decades of experience and a rich tapestry of exclusive relationships with Europe’s finest manufacturers.
A natural meeting of minds, the partnership taps into the contemporary reality of residential design which demands that beautiful design and wellness technology not just merely coexist, but are seamlessly integrated. With their strong Italian heritage and unwavering commitment to exquisite craftsmanship, quality and attention to detail, this duo is uniquely positioned to tackle this tension.
The centrepiece of the new showroom will be Technogym’s Personal Line, a collection that embodies this commitment to quality design. Emblematic of Citterio’s unique sensibilities, the pieces boast clean lines, sophisticated curves and premium materials – a far cry from the usual gym equipment aesthetic. And while the range reimagines advanced fitness appliances as exquisite design objects, designers won’t have to compromise on technology nor performance. Technogym’s state-of-the-art biomechanics and digital tech are seamlessly integrated into each piece, delivering a powerful intersection of form and performance with the potential to create wellness spaces that are both beautiful and functional.
But the new showroom extends far beyond a product display. Inspired by the brands’ personal approach to design, the space will also serve as a hub for the wider architecture and interior design community.
Technogym’s Wellness Experts will be available on site to provide a comprehensive project assessment and ensure that wellness and fitness objectives are addressed through an optimal interior design solution. Thanks to an in-depth consultation, they will assist designers with creating tailored experiences that optimise functionality, enhance wellness, and prioritise a cohesive aesthetic that’s in keeping with the broader design context.
In addition, the Technogym Interior Design service will provide architects and interior designers with invaluable tools, such as 2D and 3D modelling which can help visualise the integration of Technogym equipment, design the most fitting layout and produce an intricate preview of the final result. The showroom will host exclusive knowledge-sharing sessions tailored specifically for architect and design professionals in the bid to create a platform for connection and exchange of ideas.
The collaboration between Technogym and Pure Interiors empowers designers to not only create transformative wellness experiences for their client, but also redefine the very notion of a home gym as a space brimming with design potential. In that, the trailblazing initiative emphasises a timely synergy between wellness and design, marking a fundamental shift for both industries – and residential design as a whole.
Technogym