The Why We Create initiative (founded by How We Create and Christina Waterson) seeks to spark a wider conversation about the process and value of design-led thinking in Australia. Interviews, discussions and public forums are occurring parallel to events that will take place across Australia over the next 12 months.
The inaugural event was held in May 2012 within Waterson’s Trace exhibition at Pin-Up Architecture and Design Project Space, Melbourne. The Queensland Launch of the series was held when Trace returned home for Brisbane Indesign in mid June 2012. Attendees came from a diverse range of backgrounds including selected emerging through to established creative’s/designers; members of the banking, engineering, law and architecture sectors; major manufacturers, government bodies and Non-Profit Organizations.
Photography: Joshua Thies